Riches in the Niches
As a business owner, you might feel the urge to diversify your offerings, cross-selling a variety of products and services to your existing customers.
While this strategy might seem smart, it can unintentionally undermine the long-term value of your company.
Yes, it’s easier to sell a new product to a loyal customer than to find a brand-new one, but if those products lack differentiation, the benefits are short-lived.
