Planning for a successful business future is like being confronted by a bear. If you run from it, it’ll catch up to you and eat you. If you attack it without a strategy, it’ll overwhelm you. And, to stretch the metaphor, simply rolling over and playing dead isn’t in the DNA of many business owners, especially when it comes to their businesses.
With preparation and the right tools, you can come out on top. However, many business owners fall prey to the misconception that they must have a fully fleshed-out plan for a successful future. Just like you don’t need to eat the bear in one bite, you don’t need to have a full plan for a successful future.
Let’s examine how planning your future in steps can help you take on the bear of planning for a successful future on your terms.
Step 1: Find your golden number
Regardless of the business you run, its size, or what you want your future to look like, every single business owner has a golden number. The golden number is equal to the amount of money you must have to become financially independent without your business.
When planning for a successful future, it’s imperative that you know what your golden number is. This means going beyond assumptions about what you and those you care about will need once you inevitably leave your business—by choice, death, or otherwise.
Taking this first step sets the tone for everything else. It can also motivate you to begin your planning long before you intend (or are forced) to leave your business.
Step 2: Start filling in your Asset Gap
Recall that the Asset Gap is the difference between (a) the amount of money you currently have and (b) the amount of money you must have to attain financial independence without your business.
Determining the Asset Gap is something that many business owners find challenging. That’s because business owners sometimes make three misguided assumptions:
- They think their businesses are worth more than they are.
- They believe they’ll need less money than they actually do after they leave the business.
- They underestimate how long they’ll live after leaving the business.
Fortunately, you can dispel these misconceptions with help from an unbiased Advisor Team. A strong Advisor Team does everything it can to maximize your company’s value and pursue your goals. By using objective measurements and strong strategies, your Advisor Team can position you to uncover and fill your Asset Gap.
Step 3: Maximize business value, lower taxes
Once you have your golden number and understand your Asset Gap, you can begin maximizing business value.
There are many facets to maximizing business value. Some of these Value Drivers include the following:
• Hiring next-level management and retaining key employees
• Operating systems demonstrated to increase cash flow sustainability
• Diversified customer base
• Proven growth strategy
• Recurring revenue that is sustainable and resistant to commoditization
While installing these Value Drivers can take time, your next-level managers and key employees can help quicken the process.
Additionally, working with tax professionals to minimize your tax obligations can create more funds that you can use to invest in your business, helping you further maximize business value.
Step 4: Determine your successor
Many business owners like to start here. However, starting by determining your successor can sometimes box you in.
For example, you may want to eventually transfer ownership to an employee, only to find they have no interest in ownership. Similarly, if you don’t have an accurate company valuation, you may be surprised by lower-than-expected third-party offers, which can lead to tainting the marketplace.
Remember that attaining financial independence is what defines a strong plan for a successful business future. Once you know what it takes to get you there, you can begin developing strategies that allow you to obtain financial independence via your chosen successor.
On the other hand, knowing what you need to attain financial independence can change who you want to succeed you. It’s much better to make that change before everything else is in place.
Step 5: Plan for the unexpected
The beauty of planning is that it could mitigate the negative effects of unexpected events. There are two things you can start doing right away—even if you haven’t taken any other steps yet—to prepare for the unexpected.
- Create Business Continuity Instructions
- Update or create your estate plan
Business Continuity Instructions provide guidance to your advisors, family, co-owners, and employees for what to do with your business if you were to unexpectedly die or become incapacitated. Few things are more frightening than losing the captain of the ship without any guidance on what to do in such an event. Business Continuity Instructions can be that guide.
Similarly, updating (or creating) an estate plan can give survivors guidance about what you would have wanted if you were to die unexpectedly. This is especially important for owners who intend to die at their desks.
However, it’s also important if you intend to leave your business during your lifetime. That’s because a well-crafted estate plan can provide strategies for allowing those you care for most to achieve the financial independence you’d been working toward if you die unexpectedly.
Conclusion: Steps Not Leaps
You don’t need to eat the entire planning bear in one bite. Instead, you can break it up into smaller pieces, savor the flavor of success, and still keep moving toward the trophy of a successful future on your terms.
We strive to help business owners identify and prioritize their objectives with respect to their businesses, their employees, and their families. If you are ready to talk about your goals for the future and get insights into how you might achieve those goals, we’d be happy to sit down and talk with you. Please feel free to contact us at your convenience.
Resources for Business Owners
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• Fortress Business Advisory
• What’s the Value of Your Business?
Private Wealth Management for Business Owners
• Fortress Financial Strategies
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• Fortress Insurance Services
The information contained in this article is general in nature and is not legal, tax or financial advice. For information regarding your particular situation, contact an attorney or a tax or financial professional. The information in this newsletter is provided with the understanding that it does not render legal, accounting, tax or financial advice. In specific cases, clients should consult their legal, accounting, tax or financial professional. This article is not intended to give advice or to represent our firm as being qualified to give advice in all areas of professional services. Exit Planning is a discipline that typically requires the collaboration of multiple professional advisors. To the extent that our firm does not have the expertise required on a particular matter, we will always work closely with you to help you gain access to the resources and professional advice that you need.
Any examples provided are hypothetical and for illustrative purposes only. Examples include fictitious names and do not represent any particular person or entity.